Marketing directly to
21% of the grocery market across the UK.

According to research by analysts at IGD, the convenience sector was worth £37.5bn out of a total grocery market of £179bn in 2017. This figure is expected to grow by 11.7% over the next 5 years to £42bn as shopping habits are changing, with consumers increasingly turning their backs on the weekly shopping trip in favour of more frequent top-up shops.

With major supermarkets declaring their aim to reduce the cost of all products – both branded and own brand – to their customers by 10%, the growing independent retailers are becoming increasingly vital for manufacturers.

What We Know

Reaching out to diverse independent retailers can be difficult and expensive. In simple terms, we create a communication experience with the retailer to generate brand loyalty and sales.

With many years of experience communicating with the sector, IBD provides comprehensive campaign management utilising the latest market data, direct delivery logistics, direct marketing, creative, cross-media phased campaigns, social and email marketing (targeting both consumers and retailers), sample distribution - direct to retailer, direct to consumer, direct to published media.

On the digital front, we have in house experts for email, social and native advertising methods, to further enhance the reputation and recognition of your brand with both retailers and consumers. Teaser campaigns, voucher campaigns, loyalty campaigns and BOGOFS.

Further, we have our own creative team to handle campaign design, animated video content etc.

The key is to take your brand and establish an ongoing connection direct with the retailer be it grocery, garage forecourt or drinks trade. The campaign results are measured both before and after using live data.” – Richard

Data Acquisition & Services
EPOS Analysis
Design of POS, Packaging & Print Digital/Litho
Storage & Distribution
Pick & Pack
Digital & Social Marketing

Get In Touch Today

For your initial FREE EPOS panel analysis*, contact us now via the form below.